Macrothink Institute in Canada

Macrothink Institute is an independent organization dedicated to scientific research and publication. Macrothink Institute publishes online scholarly journals that are open to readers. As a new scholarly publisher, Macrothink Institute aims to be a significant contributor to scientific development in the digital era.

Macrothink Institute uses the Open Journal Systems software to publish its twenty journal titles. The journals all cover broad areas of study and are mostly in the fields of biology, economics, general science, and social sciences.
The institute claims to be based in Las Vegas, Nevada. It states its mission as “Thinking about tomorrow, dedication to the development of science and research.” The “Pay Publication Fee” link is displayed prominently.
The site doesn’t explain the institute’s name. Why “Macrothink”? What does Macrothink mean exactly? Or is it just a trendy term that will attract authors and fees?
This publisher’s articles all have DOIs and the Creative Commons licenses are clearly stated.
Still, I am concerned about an organization calling itself an institute when it is really just a vanity press. This false designation is misleading.